3) The marketing strategy used to promote luxury train travel?
Creating brand muse (celebrities/executives who have taken a liking to and use a brand or personages that epitomize the brand) Principle of Enchantment with Legend (As far as luxury trains are concerned, the excellence of the experience, exquisite design, and insider experiences is of utmost importance which could be leveraged by endorsement by those in the management ranks, artisans, travel journalists and designers are important elements.)
methods that could be adopted to improve them?
5) How do you think European luxury trains are different as compared to
Indian luxury trains?
6) What makes Indian luxury train travel should be chosen rather than any
7) What makes Indian luxury trains standout as compared to other luxury
trains in the world?
|Guests Dining at the Rang Mahal Restaurant of Maharajas' Express|
|Guests enjoying drinks at Safari Bar, Maharajas' Express|
|The plates are fine Limoges, edged with gold, the glasses hand-cut crystal, and the cutlery monogrammed with the letter M|
|A Guest surfing books at the library in the Rajah Club, the lounge bar of Maharajas' Express|
|Guests going through the pictorial books on Maharajas of Rajasthan inside Rajah Club|
|Guests are served drinks at the Rajah Club|
|Guests playing board games in lounge of the train|